For twenty-four years, a whistle around my neck was my whole world. Watching kids go from terrified to fearless. I never wanted to be somewhere else.
Eleven years ago that changed. Not the passion — the direction.
I drove past an empty boutique on my way to work. Something made me stop. By Friday I had signed the papers.
I watched women my age walk past swimwear displays. Like it wasn't made for them. Like they had already been forgotten. I knew that feeling too.
So I built something different. For us.
For eleven years I showed up alone. Early mornings, quiet afternoons, days where the only sound was the door I unlocked myself. The love never left. But my body is sixty-six now, and it's asking me to rest.
This is my final collection. Every piece chosen for one woman — the one who wants to feel like herself again at the water's edge.
Everything must go before I close these doors for good.
Today only: Buy 1, Get 1 Free across the collection. Come find yours.
With love,
Susan Simmons❤️
Susan's Swimwear, Daytona Beach